Are we using the wrong approach for retaining fundraising talent?
fundraisingtalent.substack.com
Nonprofit bosses and hiring managers, are you trying to understand why your fundraiser just bailed on you? If so, this is the podcast conversation you need to hear. I met Kate after speaking at the Ottawa fundraising conference back in May, and we subsequently struck up a conversation on social media. Kate insists that we have got to stop sending a million emails as if we’re communicating with passive consumers and start treating our donors like human beings who actually matter to us. What quickly emerged from our conversation was the idea that perhaps fundraising needs to make some bets on our donors as loyal citizens instead of relying on marketing gimmicks that are, by design, sending all the wrong messages. Kate believes that the “iPad babies” aren’t going to tolerate the cheap, shallow tactics contemporary fundraising has gotten itself way too invested in.
Are we using the wrong approach for retaining fundraising talent?
Are we using the wrong approach for retaining…
Are we using the wrong approach for retaining fundraising talent?
Nonprofit bosses and hiring managers, are you trying to understand why your fundraiser just bailed on you? If so, this is the podcast conversation you need to hear. I met Kate after speaking at the Ottawa fundraising conference back in May, and we subsequently struck up a conversation on social media. Kate insists that we have got to stop sending a million emails as if we’re communicating with passive consumers and start treating our donors like human beings who actually matter to us. What quickly emerged from our conversation was the idea that perhaps fundraising needs to make some bets on our donors as loyal citizens instead of relying on marketing gimmicks that are, by design, sending all the wrong messages. Kate believes that the “iPad babies” aren’t going to tolerate the cheap, shallow tactics contemporary fundraising has gotten itself way too invested in.