Can fundraising learn how to put the relationship ahead of the gift?
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If you’re the shop that is all about rushing your donors into year-end gifts for the mere purpose of achieving some arbitrary goal, you need to listen to today’s conversation on The Fundraising Talent Podcast. Today’s conversation with Alex begs the question of how to genuinely put the relationship ahead of the gift and how, in doing so, does the organization sets expectations for what is raised from year to year. Alex sees the donor experience as being like a journey that, from our vantage point, isn’t especially easy to predict. Rather than always interfering, today’s conversation offers a case for why we should create cultures where we can receive gifts when the donor is ready to take the next step in their journey.
Can fundraising learn how to put the relationship ahead of the gift?
Can fundraising learn how to put the…
Can fundraising learn how to put the relationship ahead of the gift?
If you’re the shop that is all about rushing your donors into year-end gifts for the mere purpose of achieving some arbitrary goal, you need to listen to today’s conversation on The Fundraising Talent Podcast. Today’s conversation with Alex begs the question of how to genuinely put the relationship ahead of the gift and how, in doing so, does the organization sets expectations for what is raised from year to year. Alex sees the donor experience as being like a journey that, from our vantage point, isn’t especially easy to predict. Rather than always interfering, today’s conversation offers a case for why we should create cultures where we can receive gifts when the donor is ready to take the next step in their journey.