Does fundraising need to get better at how we receive the gift?
fundraisingtalent.substack.com
In her more than 30 years of fundraising, Penny has observed that the money has become increasingly more important than the donor's giving experience. I would venture to say that the same has become true for fundraisers. Arguably, donor attrition and turnover are merely two sides of the same coin. To remedy this, Penny’s consultancy prioritizes renewing the support of current donors and ensuring a genuine human-to-human interaction that ultimately means a more meaningful experience for those on either side of the exchange.
Does fundraising need to get better at how we receive the gift?
Does fundraising need to get better at how we…
Does fundraising need to get better at how we receive the gift?
In her more than 30 years of fundraising, Penny has observed that the money has become increasingly more important than the donor's giving experience. I would venture to say that the same has become true for fundraisers. Arguably, donor attrition and turnover are merely two sides of the same coin. To remedy this, Penny’s consultancy prioritizes renewing the support of current donors and ensuring a genuine human-to-human interaction that ultimately means a more meaningful experience for those on either side of the exchange.