A couple of weeks ago my friend Jim Langley managed to stir up a lot of conversation with his suggestion that the traditional approach to a capital campaign was ill-suited to the times. Jim likened the approach to the 1970 Oldsmobile 442, the legacy of which I discovered, after conferring with my dad, can be a rather controversial topic. Some suggest that the 442 is one of the worst cars on the planet; while others insist that it’s always gotten a bad rap and that, by comparison to other muscle cars, it deserves more credit.
According to Jim’s argument, the 442 was a beautiful thing in its day; however, he insists that any rational person today would consider it overbuilt, highly inefficient, and clunky looking. My dad concurred that the 442 was high maintenance, but remarked that, despite that, it was certainly a fun ride - perhaps all that would be needed to “seal the deal” with particular major donors. He then managed to find a commercial which asked, “Wouldn’t it be nice if you had a 442?”
Jim joins us on the podcast today along with our friend Bruce Flessner to further explore the comparison. Jim and Bruce, go head to head on whether the traditional campaign approach is out of date and in need of a replacement or, as some have said about the 442, is actually under-appreciated and worthy of more credit than its generally given. Both of my guests today have plenty of history with the traditional campaign: before launching his firm, Jim spent several decades carrying out capital campaigns in Higher Ed; and Bruce, who founded and led BWF, has spent most of his career assisting clients in Higher Ed and Healthcare to build successful advancement programs.
Before we began our discussion, I shared with Bruce and Jim, I have been especially grateful for their willingness to engage with me, hearing out my criticisms of contemporary practices and never allowing our differences of opinion to get in the way of our professional camaraderie. What I have discovered about both of them is that, like myself, fundraising has always been more than a job; it’s a vocation and calling that warrants the sort of thoughtful and reflective debate that we enjoyed today.
As always, we are grateful to our friends at CueBack for sponsoring The Fundraising Talent Podcast.
If your organization wants to make sense of raising extraordinary levels of support by way of meaningful relationships and higher expectations, our team at Responsive would welcome the opportunity to help you do that. If you’re interested in learning more, email me and/or our managing partner, Michael Dixon. We will be happy to volunteer an hour to get to know you and to explore with you what a partnership with our team might look like.
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