What can fundraising learn from bad market research?
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This morning I was delighted to, once again, enjoy a conversation with our friend and fundraising colleague, Travis. In addition to keeping his feet in the field as a major gifts officer, Travis is the founder of Role Identity Solutions and an adjunct at the Lilly School of Philanthropy. Any of our regular listeners will know that Travis has afforded us several enlightening conversations here on the podcast, and I am grateful that he has also been one of the contributing authors to Responsive’s recent edition of Carefully and Critically. In his article, Travis asked what we in fundraising can learn from bad market research. What we can glean from the misadventures of the team at Segway is similar to what we learn as fundraisers when we are overly presumptuous about a donor’s interest in a particular initiative or when we overlook the possibility that their charitable interests have changed completely.
What can fundraising learn from bad market research?
What can fundraising learn from bad market…
What can fundraising learn from bad market research?
This morning I was delighted to, once again, enjoy a conversation with our friend and fundraising colleague, Travis. In addition to keeping his feet in the field as a major gifts officer, Travis is the founder of Role Identity Solutions and an adjunct at the Lilly School of Philanthropy. Any of our regular listeners will know that Travis has afforded us several enlightening conversations here on the podcast, and I am grateful that he has also been one of the contributing authors to Responsive’s recent edition of Carefully and Critically. In his article, Travis asked what we in fundraising can learn from bad market research. What we can glean from the misadventures of the team at Segway is similar to what we learn as fundraisers when we are overly presumptuous about a donor’s interest in a particular initiative or when we overlook the possibility that their charitable interests have changed completely.