What holds fundraising back on larger, unrestricted gifts?
fundraisingtalent.substack.com
Caitlyn wants to know what is holding back some nonprofits back from asking their donors for more significant and unrestricted gifts. While Caitlyn knows these types of exchanges aren’t sexy and may not seem all that appealing to some of our donors, they arguably provide an organization with the most flexibility in advancing their mission. But suppose our understanding of how we arrive at such opportunities is flawed? Caitlyn has learned that investing in relationships that lead to more in-depth conversations is the path to discovering where these opportunities can be found. Unfortunately, some leaders won’t encourage their fundraisers to venture down the exploratory path and, therefore, never connect the dots between the tight restrictions applied to a gift and their lack of investment in relationships.
What holds fundraising back on larger, unrestricted gifts?
What holds fundraising back on larger…
What holds fundraising back on larger, unrestricted gifts?
Caitlyn wants to know what is holding back some nonprofits back from asking their donors for more significant and unrestricted gifts. While Caitlyn knows these types of exchanges aren’t sexy and may not seem all that appealing to some of our donors, they arguably provide an organization with the most flexibility in advancing their mission. But suppose our understanding of how we arrive at such opportunities is flawed? Caitlyn has learned that investing in relationships that lead to more in-depth conversations is the path to discovering where these opportunities can be found. Unfortunately, some leaders won’t encourage their fundraisers to venture down the exploratory path and, therefore, never connect the dots between the tight restrictions applied to a gift and their lack of investment in relationships.